United Airlines will purchase 15 ultrafast airplanes from Boom Supersonic

United Airlines will purchase 15 ultrafast airplanes from Boom Supersonic

June 4, 2021: -United Airlines plans to turn the friendly skies into ultrafast skies with the addition of supersonic jets. On Thursday, the carrier announced it was buying 15 planes from Boom Supersonic with the option to purchase 35 more at a point. 

The first commercial supersonic jet of Boom, the Overture, has not been built or certified yet. However, it targets the start of passenger service in 2029 with a plane that could fly at Mach 1.7 and cut few flight times in half. A flight from New York to London that seven hours would only take 3½ hours.

“Vision of Boom for the future of commercial aviation, combined with the most robust network of the industry in the world, will give access to the business and leisure travelers to a stellar flight experience,” United CEO Scott Kirby said in a release while announcing the deal.

While the sale terms are not disclosed, the companies believe the deal will generate immediate benefits.

After it was founded in 2014, Denver-based Boom Supersonic has increased $270 million in capital and has grown to 150 employees. For founder and CEO Blake Scholl, which lands a firm order with a legacy airline, validates his vision to bring back supersonic flights.

The supersonic Concorde flew commercial flights from the year 1976 until October 2003.

“The world’s first purchase of agreement for net-zero carbon supersonic aircraft marks a significant step toward our mission to create a more accessible world,” Scholl said in a statement.

For United, ordering Boom supersonic jets fits with Kirby’s strategy since becoming CEO a year ago.

The company plans to make its first flight this year with a demonstrator jet called the XB-1. If it is going according to the plan, Boom will begin production of the Overture in the year 2023 and conduct its first flight in 2026. This hurdle will be winning certification by regulators, which include the Federal Aviation Administration.

When that happens, United expects to target long-haul international flights amid the key large cities worldwide, like San Francisco to Tokyo and New York to Paris.

United vice president of corporate development Mike Leskinen said the Overture could dramatically alter some of the airline’s busiest international routes. “If we can cut the time to fly from the East Coast of the U.S. to certain cities in Europe and do it with lower emissions, we think that’s very attractive,” he said.

About Us

We provide the insights on leaders who are responsible for taking their organization to new heights, all the while bringing together a group of talented individuals.

Recent Posts

Noodle.ai | Make Profit Not Waste | Stephen Pratt

Supply chain leaders, including VPs, often find themselves making bets with unknown financial consequences. Having started with largely infeasible plans generated by deterministic “one-number” planning systems, compounded by unexpected supply or demand disruptions, they are forced into last-minute adjustments to meet operational and financial goals.

Intelichain | Revolutionary Supply Chain Planning Solutions | Roei Aviram

Unsurprisingly, today’s supply chain faces numerous issues, including sustainability, technology, global economic and political instability, talent management, and supply chain resilience. Advanced forecasting algorithms and predictive analytics are used in supply chain management to help organizations of all sizes make better decisions by providing insights into what’s going on in their business at any given moment and predicting future trends.

GAINS | Empowering Companies to Make the Right Decision | Bill Benton

Ensuring the right products are in the right place and at the right time is critical for companies also dealing with supply chain constraints and a high degree of variability. Uncertainty has become the name of the game and the only way to effectively optimize inventory through continuous, data-driven assessments, planning, and decision-making.

Extensiv | Creating the Future of Omnichannel Fulfillment | Sheridan Richey

Food Huggers, a consumer brand that designs products to reduce waste at home, may be in an enviable position now but before they found Extensiv Order Manager, managing booming orders and staying on top of inventory was a huge operational challenge. The business has inventory spread across multiple geographically distributed warehouses, with orders received via multiple sales channels, including Shopify storefronts and Amazon.

Chainguard | Making Supply Chain Secure | Dan Lorenc

By late 202, the alarm bells were just starting to ring. Researchers discovered that Russian spies had months earlier burrowed deep into the networks of several U.S. federal networks. The spies, working for Russia’s foreign intelligence service, had first targeted SolarWinds, an IT company whose software helps to remotely manage the networks of thousands of businesses, Fortune 500 organizations and federal government agencies.