May 28, 2021: -On Thursday, Rolls-Royce Motor Cars unveiled the Boat Tail, a luxury vehicle model it has dubbed “the most ambitious motor car ever created.”
The Boat Tail is a four-seat car, measuring almost 5.8 meters long, with the rear of the vehicle shaped like a yacht deck. Only three will be made, and the price of the car is not being publicized.
The new model comes as Rolls-Royce launches a new division within its business, Coachbuild, an invitation-only program that will allow the carmaker’s most high-end clients to commission unique cars.
Each Boat Tail has been personalized to its purchaser, who collaborated with designers for four years on the cars under the Coachbuild program.
More than 1,800 new parts were developed for the Boat Tail, each of which has luxury features such as double refrigerators for vintage champagne and bespoke timepieces, which can be worn or inserted into the car to be used as its clock.
Describing it as a “lovely, magnificent car,” Rolls Royce’s CEO Torsten Müller-Ötvös said that the client was involved in “every step of the journey” and that the creation of such bespoke cars was a “money can’t buy experience.”
“It’s something scarce and (something) only very selected people might be able to do,” he told CNBC’s Joumana Bercetche, adding that, by its nature, the Coachbuild division would be a small portion of the company’s overall business.
“That is a very, very small portion of our business, and that’s for excellent reasons … Our idea is to probably surface a Coachbuild project every second year, commissioned by a selected client.”
“We’re not talking here any volume or numbers – that would be a contradiction to that concept. We want to see that highly, highly exclusive clients are hand-picked; I must say they are hand-picked by me in person, as we want to know with whom we are going on such a journey.”
He said clients would need to bring their own “passion, engagement and the time” necessary to collaborate with the carmaker.
Rolls-Royce said that its next Coachbuild project was underway, but details are not yet being revealed.
We provide the insights on leaders who are responsible for taking their organization to new heights, all the while bringing together a group of talented individuals.
October 02, 2023:On Thursday, NFL suggests X is concerned about the sequence of ads on white nationalist narratives. “NFL unequivocally denounces any form of hatred …
September 27, 2023: Chinese e-commerce company Alibaba said Tuesday that it would spin off its logistics arm, Cainiao Smart Logistics…
September 27, 2023: The United States has imposed fresh trade restrictions on Chinese and Russian firms, a move made on Monday, which has …
September 26, 2023: On Monday, Japanese automaker Nissan revealed its dedication to transitioning to completely electric …
In an industry as competitive and fast-paced as Consumer Packaged Goods (CPG), standing out from the crowd requires innovation and adaptability. The cracks in the CPG supply chain were exposed long before the global pandemic struck, but the events of the past year only exacerbated the weaknesses.
Supply chain leaders, including VPs, often find themselves making bets with unknown financial consequences. Having started with largely infeasible plans generated by deterministic “one-number” planning systems, compounded by unexpected supply or demand disruptions, they are forced into last-minute adjustments to meet operational and financial goals.