October 02, 2023:On Thursday, NFL suggests X is concerned about the sequence of ads on white nationalist narratives.

“NFL unequivocally denounces any form of hatred speech and has no connection with these individuals or any group that promotes racism,” NFL spokesman Brian McCarthy told NBC Sports’ Pro Football Talk. “As soon as this was brought to our attention, we directly expressed our problems to X to comprehend and fix the issue.”

The NFL did not indicate if they would pull ads from the platform or if X would remove the ads from the white superpatriotic accounts. X’s press relations email responded automatically: “Busy now, please check back later.”

On Friday, Left-leaning media watchdog site MediaMatters.org first reported on the ad placements. X shares a portion of ad revenue to owners of eligible funds, in which ads appear if the owner opts in. Media Matters found five white superpatriotic accounts with 1 million followers where NFL ads appeared.

Since Musk bought the colonial media company formerly known as Twitter last year, protection groups have criticized the company for failing to monitor and remove hate speech.

X has fought back, suing the Center for Countering Digital Hate during the summer, arguing the company illegally accessed company data to claim that harmful range overwhelmed the platform. Earlier this month, CCDH released a new report saying that X continuously fails to remove hate speech and other harmful content from the platform despite being notified the content broke the platform’s hateful conduct guidelines.

X CEO Linda Yaccarino reportedly worked to answer critical questions regarding company significance, including hate speech and antisemitism, at Vox Media’s 2023 Code Conference on Wednesday. When asked about complaints regarding antisemitism on the platform, Yaccarino responded, “Everybody deserves to speak their opinion,” according to a post on X.