October 03, 2022: -You’re never too old for a Happy Meal, or at least that’s what McDonald’s is banking on.
This week’s fast-food juggernaut announced plans to introduce adult-oriented meals with a free toy in an enterprise designed to work off the nostalgia of the restaurant’s famous red cardboard boxes.
The Cactus Plant Flea Market Box is a partnership between McDonald’s and the famous streetwear brand and will roll out to experiencing stores starting on October 3.
Unlike the smaller menu items in the classic Happy Meal, the Cactus Plant Flea Market Box will feature either a Big Mac or a 10-piece Chicken McNuggets, as well as a soda and fries.
Inside the box will also be “one of four collectible figurines” of McDonald’s mascots Grimace, the Hamburglar, Birdie, and a Cactus Buddy.
“We’re taking one of the nostalgic McDonald’s experiences and repackaging it in a new way that’s hyper-relevant for our adult fans,” McDonald’s chief marketing officer Tariq Hassan said in a statement.
This is far from McDonald’s first foray into branded partnerships.
The chain made waves in the previous April when it teamed up with K-pop superstars BTS as part of its Famous Orders campaign.
In 2020 it released a combo inspired by rapper Travis Scott’s favorite order, and it was so popular that it caused some restaurants to run out of Quarter Pounder burgers, CNBC said at the time.
In addition to the combo meal, McDonald’s and Cactus Plant Flea Market will also release a limited-edition streak of clothing and merchandise.
Fans who don’t want the meal but are curious about which buys the clothing will be able to access the collab’s website on Monday at 11 a.m. ET.
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