INdustrycTceh INsight Logo

Chinese start-up Nreal launches its augmented reality glasses

Chinese start-up Nreal launches its augmented reality glasses

April 27, 2022: -Nreal, a Chinese augmented reality start-up, plans to bring its smart glasses to the U.K.

The Beijing-based company said it would launch its Nreal Air AR glasses in Britain this spring through an exclusive deal with local carrier E.E., owned by telecoms group B.T.

Nreal’s glasses is allowing users to watch movies or play games on large virtual displays. They’re created to look like sunglasses, similar to Snap’s Spectacles line of smart glasses. Users can connect the glasses to their smartphones through a cable.

The Nreal Air has two important modes, “Air Casting” and “M.R. Space.” Air Casting lets users view their phone screen on a 130-inch virtual display standing four meters away, while M.R. Space combines digital objects with a user’s surrounding space.

Nreal did not give a release date or price for the device. A spokesperson said more details will be revealed: “later.”

Nreal is one of the countless companies hoping to bring augmented reality, which blends three-dimensional digital objects with the natural world, to a more mainstream audience. The tech has been around for years, but, such as virtual reality, it has struggled to find commercial success.

Recently, with the tech world abuzz with talk about the so-called “metaverse,” it’s given technologies like A.R. and V.R. a new lease on life. Companies like Microsoft and Facebook, or Meta as it’s known, want to build vast digital worlds in which millions of users can interact and transact with one another.

Peng Jin, the co-founder of Nreal, said he believes A.R. “will start a revolutionary transformation just as the internet once did.”

“A.R. will transcend the current mobile experience, especially when watching videos, exercising, and playing P.C. and cloud video games,” he added.

Founded in 2017, the company has created two A.R. headsets: the Nreal Light and Nreal Air, the latter of which it debuted in the previous year. The company has raised over $230 million from investors, including Alibaba, Nio, and Sequoia Capital China.

About Us

We provide the insights on leaders who are responsible for taking their organization to new heights, all the while bringing together a group of talented individuals.

Recent Posts

The Lake Companies | Making Manufacturing Easier…Forever! | Greg Lake

Today, most manufacturing companies face similar challenges. Those tend to intertwine themselves with implementing and adhering to best business practices. There are many reasons for this, including:
No standard definition for best practices.
The unending confusion of new shiny objects created by the technology industry.
The fact that manufacturing is such a complex industry.

Cyncly | Preparing Customers for the Future | Andrea Gnoato

Cyncly was created in September of 2022 as the new brand to unite Compusoft, 2020, and their affiliate companies after the two companies merged in 2021. One of the key factors driving the decision to form Cyncly as a global brand was that consumers worldwide wanted a seamless experience when they decided to improve their homes.

Tecnomatix | Making Transformative Products | Tony Hemmelgarn

Tecnomatix® is a comprehensive portfolio of digital manufacturing solutions that helps companies to digitalize manufacturing and the process of turning innovative ideas and raw materials into transformative products. It is a software suite that enables organizations to create a digital twin of their manufacturing processes, including robots, automation, material handling systems, and people, to improve the performance of their business.

Chinese start-up Nreal launches its augmented reality glasses