July 23, 2020: BBVA USA announced advancement in their technology by launching the mobile banking app to strengthen the financial freedom. The banking technology utilized to expand the transactional details on screen both in the application as well as the online portal.
The 5-year plan of the bank has come to action, focusing more on the customer safety and customer satisfaction. In this pandemic situation where customers will rely more on online transaction and the advancement in the application is a added advantage to retain the customers.
“Both of these projects were well underway as part of our new 5-year strategic plan before COVID-19 came to U.S. shores,” said BBVA USA Head of Client Solutions Jose Luis Elechiguerra. “The ongoing pandemic has further reassured us that we’re on the right track. The uncertainty it’s created has made our focus on leveraging our expertise in technology to help improve customer’s financial health more important than ever, and the launch of these two services underscore our intention to continue moving forward with our plans.”
The new version of the mobile banking is focusing more on streamline navigation which show the banks global identity and brand value. The advancement is built on advanced mobile banking app which was awarded the best mobile bank application last year.
“BBVA has a depth of experience in digital, with a foundation built on a deep understanding of consumers’ wants and needs,” said BBVA USA Head of Retail Customer Solutions Manolo Moure. “We are able to leverage that collective knowledge to bring award-winning services from one country to another through our collaborative one-time development process.”
The new design with updated icons and fonts are focused on customer engagement. The detailed transaction process is also updated where in the customer have an opportunity to check in detailed transaction in their account and how it has impacted their balance and many more.
“Expanded Transaction Detail was built in response to customer confusion around posted versus available balance and how individual transactions impact each,” said BBVA USA Executive Director of Seamless Experience Stacey Dreyer. “We’re confident this change provides increased transparency and understanding of the way individual transactions can have an effect on the money customers have available to them at any given moment, and thus avoid behaviors that can lead to negative balances.
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