Nissan to be attentive to electric automobiles in Europe

September 26, 2023: On Monday, Japanese automaker Nissan revealed its dedication to transitioning to completely electric vehicles, to market electric cars by 2030 solely. This announcement comes shortly after the UK postponed its gasoline and diesel car sales ban from 2030 to 2035.

 Nissan’s President and CEO, Makoto Uchida, emphasized their determination to move forward with this target, citing its alignment with their business objectives, customer interests, and environmental responsibility.

Nissan reports that over one-third of the over 1 million electric vehicles it has sold globally have been in Europe.

Their global plan includes launching 27 electric and hybrid cars, including 19 all-electric models, by 2030. While Nissan was an early player in the electric vehicle market, it has faced competition from companies like Tesla and China’s BYD.

In addition to expanding its electric vehicle lineup, Nissan aims to decrease the cost of EV batteries by 65% by fiscal 2028 by incorporating cobalt-free technology. They also plan to introduce a vehicle featuring all-solid-state batteries by the same year, which is expected to reduce charging times significantly.

Nissan’s partners, Renault, Ford, and Stellantis, have also committed to electrifying their European passenger vehicle offerings by 2030.

 However, the UK’s decision to delay the 2030 sales target drew criticism from Ford UK Chair Lisa Brankin, who expressed concerns about diverting attention from EV growth.

Notably, Nissan confirmed that one of its upcoming electric vehicles would be manufactured at its Sunderland plant in the UK. Uchida highlighted the significance of this plant, citing its history, cost competitiveness, and alignment with Nissan’s electrification strategy.

Uchida acknowledged the evolving and challenging nature of the automotive industry worldwide, particularly in China, where Nissan intends to accelerate car projects and introduce new models tailored to the preferences of typical consumers.

About Us

We provide the insights on leaders who are responsible for taking their organization to new heights, all the while bringing together a group of talented individuals.

Recent Posts

CalFoods Logistics | Making A Difference for those in Need | Steve Linkhart

Steve Linkhart, CEO of CalFoods Logistics, believes that he possesses one quality that sets the tone for CalFoods Logistics. “When we hire a new team member, there are clear responsibilities that need to be accomplished. Once we hire, train, and let that person take the ownership of the job, we allow them to do their job,” he explains. “We are always there to assist of course, but I feel that people get a sense of ownership of their role when they are allowed to do so. Everyone has a role from being CEO to pulling or entering orders, everyone has their unique responsibilities, and the foundation is always customer service, without that, everything after is on shaky ground.” Steve feels that there isn’t a role here too big or too small for anyone to jump in and help. He has unloaded his fair share of trucks and pulled orders over the past 18 months and will be glad to do it again if needed. “Taking care of our team is of the utmost importance to me. We offer a living wage, amazing benefits, and time off for the team to have a good work/life balance.”

Innovana Solutions | Leading with Determination & Commitment | Mitch McDermid

When Mitch McDermid launched Innovana, he had an evident vision of what he wanted the company to look like and what it could offer that was different from existing IT services and consulting firms. There was a clear need for a cloud-based services and business automation solutions provider that would address the needs of SMBs both from a pricing and service standpoint in Canada. Mitch and his team have been laser-focused on serving that niche.

Arete Wealth | Offering Excellence & Virtue | Joshua D. Rogers

A forward thinker, Joshua D. Rogers is always focused on the future. His vision was to introduce a smart, sophisticated approach to investing and wealth building. Since founding Arete Wealth in 2007, he’s done just that. Joshua’s brought an endowment-style of asset allocation to a broader audience of investors. From hedge funds to bespoke investments, his dream was to bring a new perspective to investing. Arete Wealth is the embodiment of that vision: a dynamic, energetic, comprehensive wealth management firm focused on the future.

OnView Integrated Solutions | The Guardian Angel | Joel Anaya

Joel Anaya, CEO of OnView Integrated Solutions, has been instrumental in building the company from the ground up. His innovation and vision transformed the way the company has scaled its business. OnView is a security provider bringing proactive solutions specifically designed to deter suspicious behavior in real-time before the crime occurs.

Western Development Museum | Creating Health, Happiness & Community Cohesion | Joan Kanigan

Joan Kanigan, CEO of the Western Development Museum (WDM), took an extraordinarily unique yet bold step as a leader in 2021. She initiated a 360o Performance Assessment to better understand how she was performing and where she needed to improve—all through an honest and critical feedback system to know where she was standing as a leader and a manager. “My intent with this performance review was to ensure I am serving the WDM and those I am responsible for to the best of my abilities,” she says. “The things that my staff felt I was doing most effectively include listening to them at all levels, using staff input to make decisions; making people comfortable to bring issues, opinions, and questions forward; valuing others’ thoughts and opinions; and identifying needs and opportunities for organizational improvement.”

Jacobs & Cushman San Diego Food Bank | San Diego County’s Leading Hunger-Relief Organization | James A. Floros

One of the things that set James A. Floros, President & CEO, Jacobs & Cushman San Diego Food Bank aside from other nonprofit CEOs is that he has always run a nonprofit like a business. “The efficiency and effectiveness that is required in the for-profit sector is even more important in the nonprofit sector because you are doing more with less, with less staff and less resources,” he explains. “Three to four weeks into the pandemic, I realized how well our organization was doing and I realized it was because of the work we had done in building an organization based on excellence.” They have an outstanding relationship with their donors, with media, elected officials, have top-notch financials, with 94 cents of every dollar going directly to our programs and services, and an amazing culture among the staff and volunteers.

Nissan to be attentive to electric automobiles in Europe