NATO Monitors Russian Naval Drills Near Finland and Norway
April 24, 2025: NATO closely monitors a series of Russian naval exercises in the northern waters near Finland and Norway amid heightened military activity
- April 25, 2025 10:02 pm
- California
March 17, 2021: On Wednesday, the department store chain Nordstrom said that it would debut its Livestream Shopping channel as part of its broader ambitions to delve into e-commerce live streaming, which is already a massive phenomenon in Asia.
Retailers like Nordstrom are play catch-up in the U.S. to a trend that has been rampant for a long time overseas, in large part thanks to efforts by the Chinese e-commerce giant Alibaba.
In the upcoming time, Nordstrom will host a styling Livestream on “how to wear Burberry runway looks,” a spring beauty trend happy hour, and a conversation with the British makeup artist Charlotte Tilbury, said the company.
During each event, customers can shop the fashion products mentioned on Nordstrom’s website and participate in a live chatroom.
“There’s so much opportunity for us to get closer to the customer,” Fanya Chandler, a senior vice president at Nordstrom, told in an interview.
Amazon was an early mover in live streaming on its home turf. It debuted Amazon Live in early 2019 as a sort of live-streamed home shopping network. Meanwhile, Facebook has made shopping a more significant focus on its namesake social media platform and Instagram.
Social media influencers are expected to have a more significant impact on younger consumers’ shopping behaviors moving forward, Weinswig added.
In China, live streaming is estimated to drive up to $125 billion in sales in 2020, up from $63 billion in 2019, Coresight says. In the U.S., the market was worth about $6 billion the previous year and could reach $11 billion in 2021, the firm said. It expects the U.S. e-commerce live streaming market could eclipse $25 billion by 2023.
For Nordstrom, the idea to launch a shoppable live streaming channel hasn’t been brewing for long. The company decided late into this past holiday season to experiment in the space, drawing on the playbook of China, it said.
“I’ve been watching things in China for a while, and it’s exciting that you can get this connection with the consumer immediately,” Chandler said.
Nordstrom shares are up around 43% year to date. The company has a market cap of $7.05 billion, which is more significant than Macy’s but smaller than Kohls.
We provide the insights on leaders who are responsible for taking their organization to new heights, all the while bringing together a group of talented individuals.
April 24, 2025: NATO closely monitors a series of Russian naval exercises in the northern waters near Finland and Norway amid heightened military activity
April 23, 2025: The U.S. Supreme Court is preparing to issue a ruling on whether AI-generated political speech is protected under the First Amendment
Manufacturers often struggle with generating accurate and timely quotes, delaying customer responses and risking profitability. Traditional quoting processes can take days or even weeks, while customers expect responses within 24 hours. Micro Estimating Systems addresses these challenges with advanced software that allows users to generate highly accurate quotes in minutes. By integrating with shop-specific data and automating feature recognition, their solutions ensure precision and speed, empowering manufacturers to make informed decisions and enhance their operational efficiency.
Manufacturers often struggle with generating accurate and timely quotes, delaying customer responses and risking profitability. Traditional quoting processes can take days or even weeks, while customers expect responses within 24 hours. Micro Estimating Systems addresses these challenges with advanced software that allows users to generate highly accurate quotes in minutes. By integrating with shop-specific data and automating feature recognition, their solutions ensure precision and speed, empowering manufacturers to make informed decisions and enhance their operational efficiency.
Manufacturers often struggle with generating accurate and timely quotes, delaying customer responses and risking profitability. Traditional quoting processes can take days or even weeks, while customers expect responses within 24 hours. Micro Estimating Systems addresses these challenges with advanced software that allows users to generate highly accurate quotes in minutes. By integrating with shop-specific data and automating feature recognition, their solutions ensure precision and speed, empowering manufacturers to make informed decisions and enhance their operational efficiency.
Manufacturers often struggle with generating accurate and timely quotes, delaying customer responses and risking profitability. Traditional quoting processes can take days or even weeks, while customers expect responses within 24 hours. Micro Estimating Systems addresses these challenges with advanced software that allows users to generate highly accurate quotes in minutes. By integrating with shop-specific data and automating feature recognition, their solutions ensure precision and speed, empowering manufacturers to make informed decisions and enhance their operational efficiency.