November 2, 2021: -On Sunday, Roblox restored its services following a major outage that lasted for three days.

Roblox, an online platform that lets users play and create games, began experiencing issues at around 7 p.m. ET on October 28.

Early reports speculated the outage was related to a Halloween promotion event in partnership with food chain Chipotle. Although, Roblox said it was “not related to any specific experiences or partnerships on the platform.”

In an update to its status page in the previous week, the company said that it identified the outage’s root cause as an “internal system issue” and was working on a fix. On Sunday, the platform was fully operational again.

“We apologize for the length of time it took us to restore service,” David Baszucki, Roblox’s founder and CEO, said in a blog post-Sunday.

“This was an especially difficult outage in that it includes a combination of several factors. A core system in our infrastructure that becomes overwhelmed, prompted by a subtle bug in our backend service communications while under heavy load.”

“This wasn’t due to any peak in external traffic or any particular experience,” he added. “Instead, the failure was caused by the growth in the number of servers in our datacenters.”

Baszucki suggested developers on the platform be compensated for potential losses during the downtime. Roblox has shared 30% of the revenue from virtual purchases with its community of creators.

“We implemented a policy to make our creator community economically whole as a result of this outage,” Baszucki said.

For games such as Roblox and rival Epic Games’ Fortnite, holidays such as Halloween can be key sales generators as companies try to steer players toward buying in-game promotional items such as new costumes and skins.

Roblox is popular with children. The app has over 43.2 million daily active users, many of whom are aged 13 or under.

On Sunday, the New York Times reported how several children in America became stressed during the outage. Some instead spent time with family or playing outside over the Halloween weekend.

News of the outage is to weigh on Roblox’s share price Monday. The company went public with great fanfare in March, and the stock has since climbed over 20%. Roblox has a market capitalization of $48.3 billion.

Roblox is considered a key player in the so-called “metaverse,” a term that refers to a shared virtual reality. The trend has gained significant momentum lately, which social media giant Facebook changed its name to Meta last week to reflect a growing focus on the metaverse.