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Aptos - Engaging Customers Differently

Aptos | Engaging Customers Differently | Pete Sinisgalli

Pete Sinisgalli


In an era of virtually limitless choice, a sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want, and why they buy. At Aptos, they, too, believe that Engaging Customers Differently™ is critical to their success. They are committed to a deep understanding of each of the clients, fulfilling their needs with the retail industry’s most comprehensive omnichannel solutions, and fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon the Singular Commerce™ platform to deliver every shopper a personalized, empowered, and seamless experience… no matter when, where, or how they shop.

Aptos, a recognized market leader in retail technology solutions, yesterday concluded its two-day virtual conference, Aptos Engage Digital. Attracting registrations from 1,100 retail professionals worldwide, the event spanned three keynotes, four tracks, and 15 breakout sessions. Recurring themes across the event were the impact of COVID-19 on the retail industry, the resiliency retailers demonstrated, and Aptos’ commitment to supporting its customers throughout the crisis and beyond.

Your stores are showcases for your customers and the foundation of their relationship with your brand, even in omnichannel environments. You need their experiences to be relevant, efficient and inspiring every time. Aptos makes that happen. As the world shrinks and boundaries disappear, retailers are increasingly looking to cross borders to fuel growth. Aptos solutions are ideally suited to make it easy to extend your brand by opening stores in new countries. Aptos Store is highly configurable, making it possible to seamlessly manage each country’s unique 

requirements or province within one master configuration. With over 40 country packs available today and more being released every few weeks, they are constantly expanding their reach across the globe.

With Aptos, point of sale is no longer just about processing transactions; it’s about empowering experiences that increase sales. Giving customers easy access to information and support, as well as a smooth, personalized checkout process, has made us the #1 point of sale provider by overall market share, with engagements in tens of thousands of stores across the globe.

To help retailers address their most immediate challenges, Aptos unveiled during the event four new product offerings that were developed to help retailers accelerate their post-pandemic recoveries.  These Quick Start solutions offer rapid implementations and tackle some of retail’s thorniest issues, from managing unsold spring stock to fulfilling products at curbside to restarting global suppliers.

Aptos’ Quick Start Solutions for COVID-19 Recovery

Omnichannel Quick Start — BOPAC and BOSFS: As we move toward recovery, the urgency for retailers to profitably meet consumers’ expectations to buy, receive, and return products anywhere continues to increase. To aid retailers in this effort, Aptos Enterprise Order Management QuickStart enables retailers to roll out buy online, pick up at curbside (BOPAC), buy online, ship from store (BOSFS), and other popular omnichannel capabilities in a matter of weeks.

Retailers around the world are asking the same question: “How can we plan sales and inventory when our 2020 data is invalid?” To support customers with this complex issue, Aptos’ COVID-19 Planning Adjustments QuickStart offers packaged solutions of development services, process flows, and consulting to help retailers readjust their in-season and preseason plans with a variety of options to account for the pandemic’s impact and current reality.

From lessons learned during hundreds of implementations of Aptos Merchandise Financial Planning (MFP), Aptos has released MFP Foundation, a Quick Start version of its core application. As merchandise planners grapple with unprecedented levels of complexity from COVID-19, omnichannel proliferation, and globalization, MFP Foundation offers a best-of-breed solution out of the box that supports critical financial planning functions, from strategic planning and budgeting to in-season plan adjustments.

From precipitous drops in consumer demand to mass order cancellations, COVID-19 wreaked havoc on global supply chains, exposing the need for greater collaboration between retailers and their suppliers. With Aptos Supply Chain Management QuickStart, retailers can deploy a cloud-based supplier collaboration portal in just six weeks, offering full visibility to orders as well as streamlined communication with supply chain partners.

Commenting on Aptos’ release of new Quick Start offerings, Aptos CEO and culture leader Noel Goggin says, “The consumer is disrupted, and that disrupts all of us. As the largest technology provider focused exclusively on retail, we deeply understand the pandemic’s devastation has caused our customers. We acted swiftly to develop Quick Start solutions that can help retailers recover sales and margin as quickly as possible while streamlining operations.” He adds, “As retailers prepare for the Next Normal, omnichannel acceleration, the digital transformation of traditional merchandise planning processes and a retail experience platform are the new requisites for success. While we can’t predict the next wave of disruption, by focusing on Aptos’ investments in these areas, we are best preparing our customers for long-term success, customer loyalty, and adaptability.”

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“While we can’t predict the next wave of disruption, by focusing Aptos’ investments in these areas, we are best preparing our customers for long-term success, customer loyalty and adaptability”

Pete Sinisgalli

CEO of Aptos

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