Apple established WeChat outlet to Grow Retail Company in China

July 12, 2023: On Tuesday, Apple launched a store on Tencent’s WeChat texting app in China, as the iPhone giant steps up to expand its retail channels in one of its numerous important markets.

WeChat is China’s largest messaging platform, with over 1.2 billion users. It is often known as a “super app” because it goes beyond instant messaging. Users can access so-called “Mini Programs,” effective apps within WeChat. That suggests users don’t need to download many different apps but can instead access all the services they require from within WeChat.

Apple’s WeChat shop is in the form of a Mini Program. Users can purchase the full line of Apple products, including the latest iPhone 14 range, through the Mini Program, Tencent said in a statement. Orders via WeChat are eligible for free shipping, and some users can pay for three-hour delivery.

Tencent said customers can also access other Apple services, like the trade-in program.

Apple tightly controls its retail channels but has ramped up its presence on China’s biggest internet platforms over the past few years. Apple has an official store on Tmall, the e-commerce site operated by Alibaba. Meanwhile, JD.com, China’s second-largest online retailer, is an official reseller of Apple products.

IPhone sales have remained fairly resilient in China despite a challenging market overall. Counterpoint Research shows smartphone sales declined 5% year-on-year in the first quarter of 2023, matching the lowest first-quarter sales figure since 2014. Apple’s iPhone sales grew 6% every year, Counterpoint said.

Still, Apple is looking to reach more customers. WeChat is ubiquitous in Chinese culture, with people using it for everything from messaging to booking flights and paying bills.

About Us

We provide the insights on leaders who are responsible for taking their organization to new heights, all the while bringing together a group of talented individuals.

Recent Posts

Transforming the delivery of Professional Services Worldwide |  Zain Ali

Manufacturers often struggle with generating accurate and timely quotes, delaying customer responses and risking profitability. Traditional quoting processes can take days or even weeks, while customers expect responses within 24 hours. Micro Estimating Systems addresses these challenges with advanced software that allows users to generate highly accurate quotes in minutes. By integrating with shop-specific data and automating feature recognition, their solutions ensure precision and speed, empowering manufacturers to make informed decisions and enhance their operational efficiency.

The must have Travel App after lockdown | Tiff Burns

Manufacturers often struggle with generating accurate and timely quotes, delaying customer responses and risking profitability. Traditional quoting processes can take days or even weeks, while customers expect responses within 24 hours. Micro Estimating Systems addresses these challenges with advanced software that allows users to generate highly accurate quotes in minutes. By integrating with shop-specific data and automating feature recognition, their solutions ensure precision and speed, empowering manufacturers to make informed decisions and enhance their operational efficiency.

The Technology Expert | Tarcisio Vergani

Manufacturers often struggle with generating accurate and timely quotes, delaying customer responses and risking profitability. Traditional quoting processes can take days or even weeks, while customers expect responses within 24 hours. Micro Estimating Systems addresses these challenges with advanced software that allows users to generate highly accurate quotes in minutes. By integrating with shop-specific data and automating feature recognition, their solutions ensure precision and speed, empowering manufacturers to make informed decisions and enhance their operational efficiency.

Perpetua Investment Group A Man of Action | Mehdi El Jazouli

Manufacturers often struggle with generating accurate and timely quotes, delaying customer responses and risking profitability. Traditional quoting processes can take days or even weeks, while customers expect responses within 24 hours. Micro Estimating Systems addresses these challenges with advanced software that allows users to generate highly accurate quotes in minutes. By integrating with shop-specific data and automating feature recognition, their solutions ensure precision and speed, empowering manufacturers to make informed decisions and enhance their operational efficiency.

Apple established WeChat outlet to Grow Retail Company in China