Disney taps Rebecca Campbell to head a new content group

Disney taps Rebecca Campbell to head a new content group

January 21, 2022: -The Walt Disney Company wants to lure in more global subscribers to its trio of streaming services.

On Wednesday, the entertainment giant said that it had formed an international content group to expand its pipeline in local and regional markets. This group is going to be helmed by Disney streaming executive Rebecca Campbell, directly reporting to CEO Bob Chapek in the newly expanded role of chairman, international content, and operations.

“Great content is what drives the success of our streaming services, and I am thrilled to have the opportunity to work closely with the talented creators in our international markets who create new stories with local relevance to delight our audiences around the globe,” Campbell said in a statement.

While Disney sees the subscriber counts grow steadily over the last few months, the explosive adoption it saw in the pandemic has slowed. During the fiscal fourth quarter, which ended October 2, 2021, Disney only added 2.1 million subscribers to Disney+, down from the 12.6 million it said in the previous quarter.

Still, when it reported these figures in November, Chapek reiterated its goal of reaching 230 million to 260 million Disney+ subscribers by the year 2024.

On Wednesday, the company revealed that its total global subscriptions across Disney+, ESPN+, and Hulu had topped 179 million as of the end of fiscal 2021. It is unclear how that total splits among the three services.

Disney is looking to double more than the number of countries where its Disney+ service is available by fiscal 2023. The hope is that by reaching over 160 countries in that time frame, the company can boost its subscriber numbers high enough to get its global goal by 2024.

However, it won’t drive significant sign-ups without offering these regions unique and catered content. Disney has already invested in creating original local and regional content, with more than 340 titles already in various stages of development and production.

As part of the announcement on Wednesday, It promoted Michael Paull to the newly created president of Disney streaming. He will oversee all three of the company’s platforms in the whole world under Kareem Daniel’s Disney Media and Entertainment Distribution division.

Joe Earley, who has served as the executive vice president for marking and operations for Disney+, has been tapped to take over as president of Hulu. A yet-to-be-named new head of Disney+ will take over for Paull, while Russell Wolff will continue to serve as head of ESPN+. The three streaming authorities will all report directly to Paull.

“Disney’s direct-to-consumer efforts have progressed at a tremendous pace in just a few short years, and our organization has continued to grow and evolve in support of our ambitious global streaming strategy,” Chapek said.

About Us

We provide the insights on leaders who are responsible for taking their organization to new heights, all the while bringing together a group of talented individuals.

Recent Posts

CalFoods Logistics | Making A Difference for those in Need | Steve Linkhart

Steve Linkhart, CEO of CalFoods Logistics, believes that he possesses one quality that sets the tone for CalFoods Logistics. “When we hire a new team member, there are clear responsibilities that need to be accomplished. Once we hire, train, and let that person take the ownership of the job, we allow them to do their job,” he explains. “We are always there to assist of course, but I feel that people get a sense of ownership of their role when they are allowed to do so. Everyone has a role from being CEO to pulling or entering orders, everyone has their unique responsibilities, and the foundation is always customer service, without that, everything after is on shaky ground.” Steve feels that there isn’t a role here too big or too small for anyone to jump in and help. He has unloaded his fair share of trucks and pulled orders over the past 18 months and will be glad to do it again if needed. “Taking care of our team is of the utmost importance to me. We offer a living wage, amazing benefits, and time off for the team to have a good work/life balance.”

Innovana Solutions | Leading with Determination & Commitment | Mitch McDermid

When Mitch McDermid launched Innovana, he had an evident vision of what he wanted the company to look like and what it could offer that was different from existing IT services and consulting firms. There was a clear need for a cloud-based services and business automation solutions provider that would address the needs of SMBs both from a pricing and service standpoint in Canada. Mitch and his team have been laser-focused on serving that niche.

Arete Wealth | Offering Excellence & Virtue | Joshua D. Rogers

A forward thinker, Joshua D. Rogers is always focused on the future. His vision was to introduce a smart, sophisticated approach to investing and wealth building. Since founding Arete Wealth in 2007, he’s done just that. Joshua’s brought an endowment-style of asset allocation to a broader audience of investors. From hedge funds to bespoke investments, his dream was to bring a new perspective to investing. Arete Wealth is the embodiment of that vision: a dynamic, energetic, comprehensive wealth management firm focused on the future.

OnView Integrated Solutions | The Guardian Angel | Joel Anaya

Joel Anaya, CEO of OnView Integrated Solutions, has been instrumental in building the company from the ground up. His innovation and vision transformed the way the company has scaled its business. OnView is a security provider bringing proactive solutions specifically designed to deter suspicious behavior in real-time before the crime occurs.

Western Development Museum | Creating Health, Happiness & Community Cohesion | Joan Kanigan

Joan Kanigan, CEO of the Western Development Museum (WDM), took an extraordinarily unique yet bold step as a leader in 2021. She initiated a 360o Performance Assessment to better understand how she was performing and where she needed to improve—all through an honest and critical feedback system to know where she was standing as a leader and a manager. “My intent with this performance review was to ensure I am serving the WDM and those I am responsible for to the best of my abilities,” she says. “The things that my staff felt I was doing most effectively include listening to them at all levels, using staff input to make decisions; making people comfortable to bring issues, opinions, and questions forward; valuing others’ thoughts and opinions; and identifying needs and opportunities for organizational improvement.”

Jacobs & Cushman San Diego Food Bank | San Diego County’s Leading Hunger-Relief Organization | James A. Floros

One of the things that set James A. Floros, President & CEO, Jacobs & Cushman San Diego Food Bank aside from other nonprofit CEOs is that he has always run a nonprofit like a business. “The efficiency and effectiveness that is required in the for-profit sector is even more important in the nonprofit sector because you are doing more with less, with less staff and less resources,” he explains. “Three to four weeks into the pandemic, I realized how well our organization was doing and I realized it was because of the work we had done in building an organization based on excellence.” They have an outstanding relationship with their donors, with media, elected officials, have top-notch financials, with 94 cents of every dollar going directly to our programs and services, and an amazing culture among the staff and volunteers.

Disney taps Rebecca Campbell to head a new content group